Archive for ‘Print’

Design package for Caloundra beautician


This was a great project because the owner, Harjeet, started with a design focus. She came to me at the very beginning. I do work for the fabulous Indian restaurant Indiyum in Caloundra and the owner's wife Harjeet came to me as she was wanting to start up her own mobile and home-based beauty business. We brainstormed business names and over a few days came up with 'Sundara' which is Indian for Beauty. The tag line came naturally when coming up with the visual look and feel for her identity, 'experience the sundara glow'. Marketing material followed with brochures, introductory offer flyers, business cards and an electronic letterhead. Look out for the 'Sundara' website - coming soon! It's sure to be so pretty. Thanks for stopping by, Michelle  


Dining Out Magazine Dec12 - May13


So excited to finally be able to show off the new look Dining Out Magazine Sunshine Coast edition that I designed. But at long last here it is. I hope you enjoy! Dining Out is a free magazine and relies totally on advertising to survive. Here's some full page ads I designed. Photography for this advertisement is by: Sunshine Coast photographer: Kerrie-Anne. If you like what you see and would like to see more. Dining Out Magazine can be found at any great restaurant on the Sunshine Coast. It also has great deals and vouchers so do make sure you look for it and take it home. It is well worth it! Bye for now, Michelle x


Media kit & business cards


Well we're excited to get started on the next edition of the 'Dining Out Noosa & Sunshine Coast' magazine. Firstly, new media kits and business cards were designed for their sales team, to reflect their new look. So the next coming weeks the studio is going to be very busy compiling the next edition of what's sure to be jam-packed full of the latest places to enjoy sumptuous feeds across the Coast - so eagerly watch this space - due out December! Bye for now, Michelle


salt magazine refresh


I've been designing salt magazine for over a year now, and it just keeps getting more and more exciting to be involved with. The Autumn 2012 edition, they decided it was time to update their look and feel. Yay! It was hard work and there was alot of pressure because people love it!! There is a strong following and they notice every detail - especially if they change. The result has been extremely positive with most comments starting with - "it looks so modern and fresh!" Which is exactly what we were going for. While I was redesigning the mag, I also made a new logo... why not? Here's some pics of the new look and feel. I hope you like it as much as we do. You can pick up a salt magazine at most places out and about on the sunshine coast. It's free so take it home...


Refreshing change for established name

Chaz Floors website on computer

'WALKING THE TALK' always feel somewhat deflated if a business comes to me with all the plans in the world, but in the end are not capable of 'walking the talk'. What I found so refreshing about the new team at Chaz Floors - now Chaz Floors & Blinds.... Is that they came to me with an open mind and because of this we have been able to work together to transform their brand into a consistent, strong visual identity that reflects their culture, service and product - perfectly. They now 'walk the talk'. Initially Chaz approached us to redesign their website... but once they saw the 'design difference' and realised the impact a consistent 'look and feel' can have. They realised they had a number issues that needed to be addressed. The first being the look of their brand - it did not reflect their modern products and they...